Conversion-Based Website Design | Inbound Web Design & Development Agency | THINK creative group

Don't settle for a website that's all beauty and no brains.

Your website should be converting leads and nurturing visitors through the sales funnel.

Website Conversion Cycle

Websites aren’t meant to sit there and look pretty—they’re a crucial piece of a comprehensive inbound marketing plan.

If you don’t have a conversion-based website, you’re missing out on a whole lot of leads. Think about it this way, if a visitor lands on your site, how do you make sure they stay there? How do you get them to take the next step to be converted into a solid lead for your business? There’s an art to creating a website that effectively increases your conversion rates—and looks good doing it.

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Design

Of course you want your website to look nice, who doesn’t? But the key to designing a successful website is making sure the design includes a great user experience (UX), custom lead generation opportunities at every turn (without going overboard!) and easily accessible content for every stage of the buyer’s journey.

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Build

Developing a remarkable website takes time. Besides the big must-haves of creating a cross-platform interface, making sure your site looks good on multiple devices and programming a responsive site for mobile-browsing, taking care of every last detail is essential to supporting that perfect UX you worked so hard to design.

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Analyze

As with your marketing plan, the way to get exceptional results from a conversion-based website is to analyze anything and everything. Conducting A/B testing, taking a deep dive into heat mapping, poring over your Google Analytics results and evaluating your conversions is the only way to make sure your website is on the right track.

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Tweak

A website is never completely finished. It’s a dynamic extension of your brand that requires constant attention. Continually taking steps toward improving your website for your buyer personas is the only way to maximize the conversions that your website has been so carefully designed to perform.

Websites Can Take Your Inbound Marketing to the Next Level

22%

Only 22% of businesses 
are happy with their
conversion rates.

Econsultancy

60%

60% of marketers plan to
improve online conversion rates
by doing a customer journey analysis.

MarketingCharts

50%

Consumers spend half
their time
 online engaging
with custom content.

HubSpot

Check out a couple of our Inbound Websites in Action

THINK creative was integral in the development of our new website. They worked with us to create messaging and personas so we could connect with our users online in a meaningful way. The new site focuses on the conversion of donors and volunteers so we can grow and spread our mission and work.

 

Nancy Heigl
Founder
Jason Debus Heigl Foundation

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continuity.jpg

“Since launching mid-year, we've seen a 400% increase in sales qualified leads thanks to our marketing efforts—which have become simple and direct initiatives since working with THINK on our site and all outward-facing materials.”

 


Noel May
Vice President of Marketing
Continuity

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Unlock your website's potential to generate quality leads.

LEARN HOW