If you don’t have a conversion-based website, you’re missing out on a whole lot of leads. Think about it this way, if a visitor lands on your site, how do you make sure they stay there? How do you get them to take the next step to be converted into a solid lead for your business? There’s an art to creating a website that effectively increases your conversion rates—and looks good doing it.
Of course you want your website to look nice, who doesn’t? But the key to designing a successful website is making sure the design includes a great user experience (UX), custom lead generation opportunities at every turn (without going overboard!) and easily accessible content for every stage of the buyer’s journey.
Developing a remarkable website takes time. Besides the big must-haves of creating a cross-platform interface, making sure your site looks good on multiple devices and programming a responsive site for mobile-browsing, taking care of every last detail is essential to supporting that perfect UX you worked so hard to design.
As with your marketing plan, the way to get exceptional results from a conversion-based website is to analyze anything and everything. Conducting A/B testing, taking a deep dive into heat mapping, poring over your Google Analytics results and evaluating your conversions is the only way to make sure your website is on the right track.
A website is never completely finished. It’s a dynamic extension of your brand that requires constant attention. Continually taking steps toward improving your website for your buyer personas is the only way to maximize the conversions that your website has been so carefully designed to perform.