Smart Goal Setting Guide
Take the guess work out of setting clear,
specific and measurable goals.
The secret to inbound marketing isn’t in the formulas—it’s in the evolving strategy. You have to stay in tune with your audience in order to offer attractive solutions to their problems. And you must continue to adjust your marketing to keep your content relevant to your audience as their needs change. Otherwise, say hello to stale marketing and reduced ROI.
It’s not all about you.
The only way inbound marketing works is if you understand your buyer personas’ wants and needs. What are their pain points and how can you solve them? When you listen to your audience, you’ll discover what makes your business remarkable and how to differentiate yourself in a competitive landscape.
Set the wheels in motion.
Now enter the part of inbound that has the potential to deliver next-level results—the strategy. The key to success is to set clear, measurable goals. Then take the tried and true formula of inbound further and implement calculated tactics to personalize it for your brand.
The truth is out there.
Too many businesses look at campaign and website launches as the end result. But launching an inbound marketing campaign is just the beginning. Using analytics and performance metrics to continually evaluate your marketing efforts is essential to finding out exactly what’s working for you—and what isn’t.
Tweak…and then tweak some more.
Inbound marketing isn’t a “set it and forget it” method. The most successful businesses move the needle by constantly optimizing their inbound marketing strategies as they continue to learn what resonates with their buyer personas and what is converting visitors to leads.
Keep up the good work.
The crux of a great inbound marketing strategy is repeating the process as you see successes growing your business and converting more leads. Regularly setting goals—and hitting them—gives you the momentum you need to review, set next-level goals and keep pushing for greater results and higher marketing ROI.
increase in site visits
growth in contacts
"THINK has become much more than just a company we hired for our marketing and websites. They have actively become our most trusted advisors. We have learned to listen to them because everything they've encouraged us to do has translated into tremendous results. They fuel our two businesses with creativity, ingenuity, and extraordinary forethought. We can't live without them—not even for a day."
Founder, SaraHarberson.com & AdmissionsRevolution.com