Your business’s website can be a lot of things—a portal for information, a branding opportunity, a resource for like-minded professionals, an example of web design at its best and more.
But at its core, any great business website is a tool for bringing in revenue. For many companies that means converting through lead generation.
Despite this, many websites don’t convert at nearly the rate they could—or should. This could be for a number of different reasons, but one common point many sites suffer from is a lack of proper planning.