We talk a lot about inbound marketing tactics and their ability to drive traffic and leads to your business. But, if you're new to inbound and you don’t have significant traffic coming to your site and months’ or years’ worth of amazing content already created for your audiences, you're going to need to fill in the gaps with some more traditional efforts so your pipeline doesn't go dry while you make the switch.
That's not to say that is the only place in your strategy for non-inbound tactics. They certainly can, and in a lot of cases should, support and supplement your inbound strategy long-term—even after your inbound tactics are well established.
There are hundreds of different advertising options out there, but the one we consistently recommend to many of our clients is Facebook Advertising. These platforms can be extremely effective for creating brand awareness, generating leads, boosting webinar sign ups and increasing sales.