Let’s THINK about Inbound Marketing

Your resource for inbound marketing trends, tips and industry news

Amplifying Your Inbound Strategy With Paid Ads

We talk a lot about inbound marketing tactics and their ability to drive traffic and leads to your business. But, if you're new to inbound and you don’t have significant traffic coming to your site and months’ or years’ worth of amazing content already created for your audiences, you're going to need to fill in the gaps with some more traditional efforts so your pipeline doesn't go dry while you make the switch.

That's not to say that is the only place in your strategy for non-inbound tactics. They certainly can, and in a lot of cases should, support and supplement your inbound strategy long-term—even after your inbound tactics are well established.

There are hundreds of different advertising options out there, but the one we consistently recommend to many of our clients is Facebook Advertising. These platforms can be extremely effective for creating brand awareness, generating leads, boosting webinar sign ups and increasing sales.

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Why You Should Be Using Facebook Live to Boost Brand Awareness

Video is primed to become a huge disruptor in the marketing world, and in many ways, it already has. According to Forbes, 87% of marketers are using video in their content marketing strategy, and video is projected to claim more than 80% of all web traffic by 2019. Odds are, you’ve already integrated traditional video content into your marketing strategy. But, what about live video?

There are many ways to stream video live—Instagram Live, YouTube Live, Periscope—but the most popular channel is (you guessed it) Facebook Live. Facebook encourages you to “broadcast live to anyone in the world,” and has caught on considerably— its usage has increased by 330% since it was rolled out.

The significance of this platform has not been lost on marketers. According to Soci, Facebook Live video streaming is the top marketing trend for 2017. Has your business taken advantage of this fantastic opportunity? If you need more convincing, here are our top reasons why your should integrate Facebook Live into your marketing strategy.

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How Facebook Ads Can Supercharge Your Inbound Marketing Campaign

Lots of people think that the world of Facebook Ads is a daunting place—which is understandable, because it sort of is. There are so many opportunities and features to take advantage of, it can be difficult to know where to start for marketing rookies and seasoned pros alike.

For many businesses, the easiest place to begin is a little button that appears in the corner of your posts—the ‘boost’ button. This is the most basic form of advertising you can do on Facebook, and when clicked, makes it so more people will see that post on their timelines. This can be a useful tool for certain posts, considering they would only reach about 2% of your audience on their own. But read my lips—Facebook advertising is about much more than boosting posts!

It can be very tempting to go with the easiest advertising method available—and boosting posts is definitely easy. But it won't give you the edge you need to have a high-performing ad campaign. At any given time, there are over 4 million businesses advertising on Facebook, and many of them have massive budgets at their disposal. So how do you compete when you have millions vying for your audience’s attention and a limited amount to spend? The answer is not just boosting posts—you won’t be able to compete.

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Website Design Trends That Never Go Out of Style

When it comes to web design, inbound marketers are all about the growth driven design methodology. Rather than conduct sporadic and long website overhauls, we prefer to make consistent, regular improvements. These improvements consider things like audience, usability and value, and are designed to improve the user experience. While these frequent updates are proven to boost conversion rates, it can be frustrating for web designers who feel that they will never be ahead of the curve when it comes to the latest design trend.

However, following the growth driven design methodology does not mean that you need to be the trendiest website on the block to keep your conversion rates high. Growth driven design is about responding to the needs of your customers rather than following trends, and it can be frustrating to think that your website needs to be constantly updated to keep up with the latest crazes. While you definitely want to make sure your website is modern (e.g. remove early 2000s era flash animation and make it responsive) there are some design elements that if used properly, will stand the test of time and keep your website looking fresh.

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5 Conversion Tools You Need To Be Using on Your Website

You’re probably wondering why your website isn’t converting at the rates it should be. If it has plenty of content and a great design, it might seem that all you can do to increase your conversion rates is to wait for them to go up on their own. However, when it comes to your landing pages, there is an unlimited amount of opportunity for optimization. If you make design changes geared toward maximizing conversion rates, you can see a huge increase in lead generation. However, understanding how to do this can be challenging.

According to the State of Inbound 2017 Report, 63% of marketers state that generating leads and increasing conversion rates is the biggest challenge that their business faces. This is a completely real challenge—with all of the distractions and options available across the web, it’s hard enough to get users to look at your website let alone stay there. Trying to increase conversion rates can be difficult—you can spend tons of time and money redesigning your landing pages and CTAs, only to have your conversion rates stay stagnant or even go down. 

So what do you do when your website just isn’t performing as well as it should be, but you don’t want to go in and start making blind changes in case that makes things worse? If you feel stuck with your current conversion rates, here are five tools you can use to understand your website’s performance and increase conversion rates.

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Why Lead Generating Tactics Are Not Enough

Ever wonder why your lead-to-customer conversion is consistently under-performing? You're not alone. Out of the hundreds and thousands of leads marketers generate, only a small percentage of them are ready (and willing) to buy. This leaves marketers needing more than lead generation tactics to acquire new customers—they need a lead nurturing strategy.

79% of marketing leads never convert into salesmaking the results of many lead generating tactics pretty low. This article is going to talk about the importance role lead nurturing strategy plays in boosting sales. 

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5 Myths About SMM and What You Should Know Instead

In the past decade, social media marketing (SMM) has gone from being nonexistent to generating billions of dollars each year. Due to its unprecedented ability to build brand awareness and connect with customers, social media marketing has become a cornerstone of the inbound methodology.

As with everything in the digital world, social media changes happen frequently and fast. It seems that every day there is either a new platform to worry about, or new updates to figure out. With such a volatile landscape, it’s no surprise that social media marketing has created tons of confusion for marketers.

Integrating social media into your inbound marketing strategy can be difficult, and misconceptions surrounding SMM can make your efforts less effective or even derail them entirely. When it comes to social media marketing, it’s incredibly important to keep yourself informed, and know what tips are best practices—and which are just wrong.

To help you with your SMM strategy, here are the top 5 myths about social media marketing, and what you should be doing instead.

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7 Key Takeaways From the State of Inbound 2017 Report

In today’s ever-evolving digital landscape, it can seem like things are changing too quickly for anyone to catch up. This is especially true in the world of inbound marketing, where social media updates, algorithm changes and new technology make it feel impossible to reconcile inbound’s past, present and future.

However, the more things change the more they stay the same. One of the fundamentals of inbound marketing remains constant—creating content that people want and love. But, how people consume data and how they purchase continues to change. Your marketing strategy and approach must adapt to meet these needs, or your competitors will take the lead. 

Each year, HubSpot compiles its annual State of Inbound Report to keep marketers up-to-date with the most significant changes and trends. 

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