LinkedIn is one of the most effective social media platforms for improving your inbound marketing. It's especially powerful for B2B companies as many LinkedIn users are business owners, managers, recruiters and other professionals. Yet many businesses join LinkedIn and put up a profile without ever taking advantage of its many benefits.
You may post occasionally on LinkedIn, not fully understanding its value for your company, putting more of your focus on platforms like Twitter and Facebook. But to really maximize your social media strategy, it's important to learn how LinkedIn works for your business and with your inbound marketing. Here are 5 strategies to begin experiencing more traffic and ultimately, more growth, with your LinkedIn company page.