Let’s THINK about Inbound Marketing

Your resource for inbound marketing trends, tips and industry news

LinkedIn: 5 Ways You Need to Optimize Your Company Page

LinkedIn is one of the most effective social media platforms for improving your inbound marketing. It's especially powerful for B2B companies as many LinkedIn users are business owners, managers, recruiters and other professionals. Yet many businesses join LinkedIn and put up a profile without ever taking advantage of its many benefits. 

You may post occasionally on LinkedIn, not fully understanding its value for your company, putting more of your focus on platforms like Twitter and Facebook. But to really maximize your social media strategy, it's important to learn how LinkedIn works for your business and with your inbound marketing. Here are 5 strategies to begin experiencing more traffic and ultimately, more growth, with your LinkedIn company page.

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5 Stats That Prove How Important Video Marketing Is


Incorporating video into your 2017 inbound strategy is an inevitable step to take for your business. If you want to reach your audience where they're looking for information, embrace the impact and benefits of social media platforms and keep up with your competitors, video needs to start making an appearance in your social media strategy.

The popularity and effectiveness of video marketing has been on a steady incline for some time now.  With YouTube as the second-highest rated search engine, it's obvious that video marketing isn't slowing down anytime soon. 

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How to Use Monthly Campaigns to Be More Effective with Your Inbound Marketing

Traditionally, businesses feel they need to have an annual marketing plan locked in place at the beginning of the year. But gone are the days of inflexible annual calendars that you set and forget. Instead you need to have an eye on the big picture while focusing on micro campaigns and tactics to meet your marketing goals all along the way.

The overall concept of inbound marketing centers around being analytical and agile while providing your clients with extremely useful information. So when planning your inbound marketing, should you do it by year, quarter or month?

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Why You Need an Editorial Calendar This Year

Close your eyes and imagine how good it would feel to have all of your content planned out in advance. No scrambling to think of a good blog topic. No rushing to come up with a solid gated content piece for (eek!) tomorrow. No headaches trying to get up social posts. Now open your eyes and get to work on an editorial calendar. The beginning of the year is the perfect time to construct an edcal that will help keep your thoughts in order and your plans in line for the rest of the year.

An editorial calendar has several key advantages to keep your content—the crux of your inbound plan—organized. If you don't have an editorial calendar for the coming year, now is the time to create one. 

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2017—The Year of Your Marketing Transformation to Inbound

2017 is the year to adjust your focus and take a fresh look at how to approach your marketing efforts and increase conversions. It's time to rethink your marketing efforts and make the shift from outbound to inbound.

If you have been wondering how inbound marketing can help you grow your website traffic and generate leads, or you've been dipping your toe in the water to see how it feels, it just may be time for you to take the plunge!

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10 New Year's Marketing Resolutions You Should Make Right Now

As 2017 begins, you have the opportunity for a fresh start. It's a great time to take stock of your current marketing efforts, implement changes you know you should make but have been putting off and work with your team to create an inbound routine that's better than ever.  

Make these ten key marketing resolutions your mantra and you'll be well on your way to having your best year yet!

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Snapchat for Business: The 7 Best Practices You Need to Know

New social media platforms open up endless possibilities for your business, but can be overwhelming. The rise of Snapchat has created plenty of opportunities for businesses, but in order to make the most of it, you need to understand the platform!

Let's take a look at some best practices you should be focusing on when delving into Snapchat.

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Lead Scoring—The Marketing Methodology You Need to Be Using

When it comes to lead scoring, many marketers haven't yet embraced its power. What exactly is lead scoring? How does it work? And most importantly, what is it likely to accomplish for your business?

Lead scoring has a number of key benefits that make it integral to incorporate into your sales and marketing systems. 

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