Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

6 Tactics for an Effective YouTube Marketing Strategy

When it comes to content marketing, video is an up-and-comer, and it’s making a stir. According to the State of Inbound 2017 Report, video content is cited to be the top disruptor in the marketing world. More than ever, consumers want to learn and connect with brands through video content, and brands are listening.

The results of video marketing are undeniable—52% of marketing professionals worldwide list video as the type of content with the best ROI. For many businesses, the easiest part about making a video is deciding where to post it. As the most popular video hosting website by far, choosing to upload your video to YouTube is an obvious choice.

However, even with all of the awesome benefits of video marketing, only 9% of small businesses are on YouTube. Why? It’s the second largest search engine behind Google and is used by 1.3 billion people worldwide. The number one reason business owners give for not having a YouTube content strategy is that they simply don’t have enough understanding of how to produce video content.

Does YouTube Marketing Really Work? Here’s How to Make the Most of It

It wasn’t long ago that “content marketing” meant producing and promoting blog posts, infographics, white papers and other static media. But as the digital landscape continues to evolve, “content” is increasingly coming to be understood as “video.” YouTube—the original video platform—continues to be a big player when it comes to the most effective channels for video marketing.

Successful YouTube Marketing for Brands: The Ultimate Guide

Today’s online media consumers are savvier than ever—and only becoming more so. Online content in 2017 needs to be informative, useful and above all engaging—so it’s no surprise that YouTube has emerged as one of the most important content marketing platforms on the web.

And it’s not just B2C companies that can benefit from video marketing on YouTube, as many marketers may assume. B2B companies can get tremendous benefits from a YouTube marketing campaign as well.

Your Easy Downloadable Social Media Cheat Sheet

Do you remember when we talked about having the ultimate cheat sheet for social media image sizes back in January?

As we all know, social media is ever changing and you guessed it...some of the dimensions have already changed. We know you want to stay up on best practices, just like we do, so we've created the handiest cheat sheet for you.

The Grammy Awards Show - Imagine Dragons, Kendrick Lamar & Soap?

The Grammy Awards had taken a slide in the last five years. From publicity stunts to unseasoned performers; the show was starting to lose credibility and my desire to watch it.

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