Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

2018 Digital Design: Exciting Trends to Look For

As much as any year in recent memory, 2018 is going to bring significant changes in digital design. Web developers will have many new technologies and techniques to master. And as they do, marketers will need to determine the best ways to take advantage of these advances to improve website usability and increase visitor engagement.

At THINK creative group, we’re thrilled about the possibilities and already working on how to incorporate new features and functions into our designs. Not only do we recognize the benefits of capitalizing on the new technology, we understand that in web development (as in business in general), you’ve got to stay ahead of the curve or you’ll quickly be left behind.

Everything you need to know about Google’s “Mobilegeddon”

Google’s day of reckoning has come and gone and we’re all still here...but is your audience?

By now we all know how important responsive design is for your website, but after Google’s recent changes, it’s more crucial than ever. Their new algorithm is here to stay, and if you aren’t keeping up with the mobile­-friendly crowd, you might get lost in the shuffle.

What is “Mobilegeddon”?

On April 21, 2015 Google rolled out an algorithm update that favors mobile­-friendly sites in searches made on mobile devices. In other words, if your website isn't optimized for mobile, your mobile search ranking could get clobbered. Nicknamed “Mobilegeddon” by the hyperbole­-prone media, this update may not be as scary as it sounds (but it's still pretty bad).

What does this mean for you?

Well, the good news is that this algorithm update currently doesn’t affect desktop or tablet searches, so, depending on your user base, your search ranking might not be doomed. The bad news is that, according to Google, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” This means that if you aren’t thinking of optimizing your website for mobile, you’d better think again. In recent years, mobile browsing has skyrocketed and, today, websites that aren’t mobile­-friendly are rapidly losing consumers.

“If you aren’t thinking of optimizing your website for mobile, you’d better think again” TWEET THIS

But it’s important to realize that this is only one algorithm in a sea of Google algorithms and, if you’re in a niche industry, site content could still win out. According to a Google spokeswoman’s email to Re/code, “While the mobile­-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal—so if a page with high-quality content is not mobile­-friendly, it could still rank high if it has great content for the query.” Good to keep in mind, but do you really want to chance it?

So...what can you do?

According to a recent study by Portent, up to 40% of popular websites don’t meet Google’s black or white definition of “mobile­-friendly.” Sites with everything from too­-small text size to slow­-loading pages, failed Google’s mobile­-friendly litmus test. Thankfully, Google has provided us with a link to their Mobile­-Friendly Test. So, before you start to panic, see how your site measures up!

TIP: Take Google's Mobile-Friendly Test to see how "mobilegeddon" affects your site.

Your Easy Downloadable Social Media Cheat Sheet

Do you remember when we talked about having the ultimate cheat sheet for social media image sizes back in January?

As we all know, social media is ever changing and you guessed it...some of the dimensions have already changed. We know you want to stay up on best practices, just like we do, so we've created the handiest cheat sheet for you.

What you need to know about web trends for 2015

As Responsive Web Design [RWD] continues to become the preferred web standard in 2015, we’re going to notice more mobile-style elements making it to the “big” desktop screen. The made-for-mobile approach is ultimately fueling many of the web design trends we saw in 2014 and getting even stronger this year.

New York Times Update - With the times or dated?

The New York Times began 2014 with resolutions ready, in the form of a new website. Just after the last confetti and streamers were cleared from city that never sleeps, the news giant that calls New York home released a refreshed iteration of their massive website on January 8th. The changes are both subtle and impactful.

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