Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

How to Generate More Leads: Our Top 5 Favorite Tools

Creating a strong stream of high-quality leads requires that you have an in-depth understanding of your audience and its needs, a solid marketing strategy, and great content. But even if you have developed all those components, your lead generation “machine” won’t fire on all cylinders unless you have the right tools in place.

Through years of working with a variety of the most innovative and feature-rich systems available, we’ve found five tools that we feel are indispensable to marketers. Can your marketing team achieve some measure of success without them? Of course. But if you want to optimize your lead generation efforts, we recommend you take a look at what these platforms have to offer.

What Is Heat Map Analysis? What Heat Mapping Is and How to Use It

With so many web analytic tools available, it can be difficult to determine exactly which one will work best for your company.

Among those tools is heat mapping, which tracks the actual time people spend looking at, clicking on and scrolling through various areas on your site. This highly visual method of analyzing your website will help you get a clearer look at all of your customer traffic.

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