Let’s THINK about Inbound Marketing

Your resource for inbound marketing trends, tips and industry news

How to Create a 90-Day Social Media Marketing Plan

Social media marketing, like most things, works best when you put some thought into it first. Posting whatever random thoughts pop into your mind might be an effective social strategy for the average person, but for a professional marketer it falls well short of the mark.

This doesn’t mean you need to have every post planned to the letter for the rest of your life, but a little deliberation can go a long way in maximizing the effectiveness of your social strategy.

A good way to reap the benefits of working ahead without overwhelming yourself or your team is to plan your social media marketing ahead in 90-day increments.

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How to Set Social Media KPIs: Essential Metrics for Your SMM

Running a social media marketing campaign can be simple. Get some branded accounts on popular networks like Facebook, Twitter, Instagram and LinkedIn, start posting content that’s relevant to your niche and you’re in business. Easy, right? Maybe, but measuring the impact and success of your campaign is another story.

It’s notoriously difficult to measure the success of social media marketing. It’s easy enough to look at likes and clicks and draw a trend line up or down, but the question of how those metrics translate into a concrete return on time and investment can be a tricky one.

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Hashtag Marketing Strategy: How to Maximize Your Hashtags on Twitter

Twitter is an amazing marketing platform that offers a nearly unparalleled opportunity for brands and businesses to connect with fans, respond to customers and build ongoing awareness. But with over 500 million tweets sent every day it can be difficult to stand out—even for established brands. Hashtag marketing is one way to get noticed.

Hashtag marketing comes in two basic forms—taking advantage of existing trends, and building them from the ground up with original hashtag campaigns.

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5 Easy Pinterest Marketing Strategies to Boost Traffic and Awareness

With over 150 million active users (and growing) Pinterest is one of the most powerful social media platforms out there. Pinterest users are savvy shoppers, brand followers and drive about 5% of all the referral traffic on the web. For an increasing number of businesses, there’s no excuse not to have a Pinterest marketing strategy in place.

But an effective Pinterest strategy is about more than just posting as many times as possible and seeing what sticks. Whether you’re getting a new project off the ground or trying to bring an existing campaign to the next level, these tactics and strategies will help you make the most of what Pinterest can offer.

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The Do's and Don'ts of Twitter Marketing

With 120 million unique monthly users, Twitter offers an incredible marketing platform that gives you ample opportunity to connect with potential clients. Retailers and restaurants are among the most engaging Twitter users, but plenty of other businesses are finding that it's a fantastic platform for connecting with interested leads and interacting with existing customers.

Whether you're ready to start building your company Twitter account or you're simply hoping for more strategies to help make the most of it, this guide will help you explore the do's and don'ts of Twitter marketing.

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Social Media Tools: A Roundup of the Ones We Love and Why

There are so many social media tools out there, it can be hard to decide which ones are worth using and which ones aren't. The ultimate goal is to find those can't-live-without tools that make your life so much better. And since this is inbound marketing after all, you want to find tools that not only make your work more efficient, but can also help do things like increase your ability to collect customer data and broaden your reach.

We've compiled a list of some of our favorite social media tools, each one different and awesome in its own way. These tools have been thoroughly vetted by us and we find them to be extremely valuable for social media managers and novices alike!

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Instagram for Business: 6 Ways to Optimize Your Page and Get New Followers

Instagram remains the fasted growing social media platform out there with 100 million members joining in the last six months of 2016. Total membership is now up to 600 million people! So, where is everyone? Why is your account stagnant? Optimizing your Instagram business page is so much more than just posting awesome content (and it should all be awesome). Instagram is an ideal tool for brand awareness and community building, but you have to take carefully calculated steps for it to remain successful. 

Here are 6 meaningful ways to optimize your Instagram business page that you probably haven't thought of. 

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Why You Need to Be Using Snapchat for Your Business

Snapchat is a platform that your business can no longer afford to ignore. If you haven't been using Snapchat on a regular basis, it's time to step up your game and learn more about this important platform.

Snapchat is fast becoming a major player in the inbound marketing game, and your business needs to be part of it.

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