Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

How to Optimize Your Blogs for SEO

Ask a company why it blogs and you’ll get many different answers. They’ll say, “We blog to share our point of view,” or “We’re working to establish ourselves as thought leaders in our industry,” or “We want to give our customers and prospects a look inside our company.” All of these are admirable goals. But, let’s be honest. Far and away the top reason organizations blog is to get the attention of prospects.

And in order to do that, you have to be thinking about search engine optimization (SEO) as you craft your post.

Why You Need to Write Headlines That Don't Suck

Obsessing over headlines might seem frivolous—but not when you consider the major impact a good headline can have on your conversion rates and lead generation. It is your first impression and chance to get the attention of your prospective reader (and hopefully prospective client). So don't mess it up!

The headline is what draws your audience into your content, and if it isn’t engaging, benefit-driven and clear, your efforts will be futile if no one actually clicks through to read. You need to really think about crafting and analyzing your headlines. After all, think about the headlines that get your attention—are they interesting? Do they focus on pain points? Are they emotional? Do they even take risks? These things should be considered when developing and analyzing your own headlines, along with the behaviors and needs of your buyer personas.

Top Reasons Your B2B Needs SEO and Inbound

 

A fundamental function of inbound is attracting visitors. Gaining traction and authority using SEO is a great way to do that—making SEO and inbound one of the most effective partnerships in modern marketing.

Combining these efforts creates a powerful system that drives new site visitors with SEO and nurtures them through the inbound process.  

Duplicate Content and SEO: 7 Things You Absolutely Need to Know

 

If reposting content to other websites like Medium or LinkedIn Pulse is part of your strategy, you've probably been wondering if it will have a negative impact on your SEO and what you can do about it.

To make the most of the research, editing and hard work that goes into writing your articles, you need to know how to re-use your content for the best all-around results. Here's what you need to know about duplicate content and SEO. 

How to Use Keywords for SEO: 5 Ways to Use Keywords Effectively

When you're creating a marketing campaign, you want to use keywords as efficiently and effectively as possible.

There is a long list of terms that you'd like to bring up your marketing campaign and direct people to your site. The trick is making your keyword use stand out from your competitors so that your site is the one that potential customers see first.

Why Use Inbound Marketing? Here are 5 Good Reasons.


You've got plenty of opinions at your disposal when it comes to inbound marketing. From blogging to social media accounts, downloadable gated content to SEO, there are lots of tools in your inbound marketing box.

Unfortunately, many businesses find themselves wondering whether or not inbound marketing is really worth their time. If you've been putting off redesigning your marketing plan to include an inbound-focused strategy, it might be time to rethink your plans. Here are five reasons you need an inbound marketing program now!

Local SEO vs. Organic SEO: What's The Difference? And Why Is It Important?


For many businesses, SEO is critical. You want your business to come in at the top of search engine rankings so you can be sure you're attracting the traffic you need to your website. But how does that work?

Understanding SEO is an often-complicated process, and just when you think you've got it figured out, something changes again! Do you understand the difference between organic and local SEO and how it will impact your business?

Everything you need to know about Google’s “Mobilegeddon”

Google’s day of reckoning has come and gone and we’re all still here...but is your audience?

By now we all know how important responsive design is for your website, but after Google’s recent changes, it’s more crucial than ever. Their new algorithm is here to stay, and if you aren’t keeping up with the mobile­-friendly crowd, you might get lost in the shuffle.

What is “Mobilegeddon”?

On April 21, 2015 Google rolled out an algorithm update that favors mobile­-friendly sites in searches made on mobile devices. In other words, if your website isn't optimized for mobile, your mobile search ranking could get clobbered. Nicknamed “Mobilegeddon” by the hyperbole­-prone media, this update may not be as scary as it sounds (but it's still pretty bad).

What does this mean for you?

Well, the good news is that this algorithm update currently doesn’t affect desktop or tablet searches, so, depending on your user base, your search ranking might not be doomed. The bad news is that, according to Google, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” This means that if you aren’t thinking of optimizing your website for mobile, you’d better think again. In recent years, mobile browsing has skyrocketed and, today, websites that aren’t mobile­-friendly are rapidly losing consumers.

“If you aren’t thinking of optimizing your website for mobile, you’d better think again” TWEET THIS

But it’s important to realize that this is only one algorithm in a sea of Google algorithms and, if you’re in a niche industry, site content could still win out. According to a Google spokeswoman’s email to Re/code, “While the mobile­-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal—so if a page with high-quality content is not mobile­-friendly, it could still rank high if it has great content for the query.” Good to keep in mind, but do you really want to chance it?

So...what can you do?

According to a recent study by Portent, up to 40% of popular websites don’t meet Google’s black or white definition of “mobile­-friendly.” Sites with everything from too­-small text size to slow­-loading pages, failed Google’s mobile­-friendly litmus test. Thankfully, Google has provided us with a link to their Mobile­-Friendly Test. So, before you start to panic, see how your site measures up!

TIP: Take Google's Mobile-Friendly Test to see how "mobilegeddon" affects your site.

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