Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

The Best Holiday Ads of 2017

Okay, we admit it. We watch a little more TV around the holidays than normal. (A Christmas Story on repeat? Sign us up!) And maybe, just maybe those outbound television ads kind of have a good thing going. While they won’t replace Facebook Ads for hyper targeting a business’s prime audience, holiday ads inject a dose of storytelling and emotion into an otherwise uber commercial marketing tactic. (Just ask Charlie Brown if he approves…)

So, for no other reason but that they give us all the feels, we present the best holiday ads of 2017…some are definitely destined to become classics!

A Day In the Life of a THINK creative group Intern

We love to offer internships at THINK creative group. We're firm believers that students need the chance to roll up their sleeves and get off the bench to learn. It helps them truly understand what to expect while getting a head start on their career.

When hiring, we specifically look for solid internships on resumes that are about more than fetching coffee and filing. We thought it would be fun to share some insight from our digital marketing intern who just finished her time with us, Isabella Baldoni.

Inbound Marketing Agencies: 6 Qualities You Need To Look For

As marketing dollars and efforts shift from traditional tactics to more effective inbound methods and strategies, companies are looking to inbound agencies over standard marketing firms for support. But, inbound is still a fairly new concept and not all marketing firms have made the shift. The criteria for choosing an agency partner has changed and knowing what to look for may mean the difference between mediocre or outstanding results. 

Some agencies, are better—much better—at inbound marketing than others. But, how do you choose the right fit?

How to Use Monthly Campaigns to Be More Effective with Your Inbound Marketing

Traditionally, businesses feel they need to have an annual marketing plan locked in place at the beginning of the year. But gone are the days of inflexible annual calendars that you set and forget. Instead you need to have an eye on the big picture while focusing on micro campaigns and tactics to meet your marketing goals all along the way.

The overall concept of inbound marketing centers around being analytical and agile while providing your clients with extremely useful information. So when planning your inbound marketing, should you do it by year, quarter or month?

The Most Nostalgic Holiday Ads and Why People Love Them

The holiday season is filled with tradition—the giving of gifts, families coming together and all the magic of Christmas. Many families that celebrate Christmas practice the same nostalgic traditions every year—trimming the tree, hanging up stockings, baking cookies—and during the holidays, advertisers can take advantage of that nostalgia in ways they can't during any other time of the year.

Take a look at some of our favorite holiday ads that have stood the test of time. They'll give you all sorts of warm fuzzy feelings— and there's a good reason for it!

Mastering Inbound Live Video Marketing

 

It's taken a while to catch on, but live video streaming is now a force to be reckoned with as part of your inbound marketing strategy. You already know how video can boost engagement, build awareness and drive conversion. But don't stop there—look at incorporating live video to create even greater ROI.

The value of inbound live video marketing comes from its ability to add an authentic human element to digital interactions. Live inbound video marketing also allows you to connect with your customers, answer real-time questions and lets them see you exactly as you are, not according to an edited image. Many brands are choosing to leverage a number of live inbound video marketing opportunities to connect with their viewers.

How to Review 2016 and Set Goals for 2017 Marketing

 

It's that time of year again—the time when you start putting together your marketing plan for the next year. With 2016 drawing to a close and 2017 approaching fast, you'll want to take a hard look at this year's efforts. 

You'll need to determine your successes and failures to develop a solid marketing plan for next year that will enable your business to experience greater levels of success. By reviewing your current efforts, you'll be able to better shape your choices to create a more effective marketing plan in the coming year.

Why Denny’s Social Strategy Continues to Be a Grand Slam

With so many brands today trying to define themselves and find ways to connect with customers—constantly switching things up to see what sticks—Denny’s has remained unwavering in its approach. And for good reason—it works.

When they reinvented themselves years ago and implemented an ingenious social media strategy, they understood it might take some time for people to catch on. Their strategy is worth noting, considering they’ve continued to stay relevant and buzzworthy.

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