Generating sales leads is tough. Really tough. So tough in fact that a lot of inbound marketers can completely neglect the half of the job that comes after lead generation—lead nurturing.
If you’re reading this, then odds are you’re already one of the smart marketers who knows how important lead nurturing is, and how effective automated emails and drip marketing are for moving prospects through your sales funnel. (According to Capterra, 89% of marketers say that email is their primary channel for lead generation.)
But that doesn’t mean you don’t need a little inspiration to help hone or refine your drip campaign to operate at its best.