Let’s THINK about Inbound Marketing

Your resource for inbound marketing trends, tips and industry news

5 Examples of How to Use Drip Marketing for Lead Nurturing

Generating sales leads is tough. Really tough. So tough in fact that a lot of inbound marketers can completely neglect the half of the job that comes after lead generation—lead nurturing.

If you’re reading this, then odds are you’re already one of the smart marketers who knows how important lead nurturing is, and how effective automated emails and drip marketing are for moving prospects through your sales funnel. (According to Capterra, 89% of marketers say that email is their primary channel for lead generation.)

But that doesn’t mean you don’t need a little inspiration to help hone or refine your drip campaign to operate at its best.

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6 Essential Steps for Successful Lead Nurturing

Lead nurturing—sometimes known as drip marketing—is one of the most important parts of the inbound marketing process. Lead nurturing takes qualified leads and builds a relationship with them as they travel through the sales funnel. 

Lead nurturing isn’t a simple process. It involves a series of specific steps, each of which is essential to the ones that follow. If you’re in the early stages of a lead nurturing campaign, take a look at the 6 essential steps below to learn what the process entails and how to get started.

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3 Reasons Why Your Lead Nurturing Funnel Is Broken (And How to Fix It)

Understanding the buyer's journey is the backbone of any successful marketing strategy. It's what guides the lead nurturing process, providing a framework for moving prospects through the stages of awareness, consideration and, ultimately, the decision to buy.

But as important as this lead nurturing funnel is, many marketers work with a broken one every single day—and they don’t even realize it. Many sales and marketing teams believe that poor leads, low conversions and tough sells are caused by external factors like competition or low market demand. In fact, these problems (and many more) are more often the result of broken funnels.

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How Lead Generation and Lead Nurturing Are Different But Equally Important

Inbound marketers know how important lead generation is for your business. In HubSpot’s The State of Inbound 2016—a comprehensive survey of more than 4,000 B2B and B2C marketing professionals—74% of respondents report that “converting contacts to leads/customers” is their highest priority—higher than boosting website traffic, increasing revenue from existing customers or demonstrating ROI of their marketing activities. More than 50% add that at least half of their marketing budget is earmarked for lead generation.

Why, then, do the majority of those same marketers think their lead strategies are only “slightly” or “somewhat” effective?  Why are marketers spending so much money and time on strategies that they themselves can’t definitively say are working? Why is it that 98% of leads never result in a sale?

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Lead Scoring—The Marketing Methodology You Need to Be Using

When it comes to lead scoring, many marketers haven't yet embraced its power. What exactly is lead scoring? How does it work? And most importantly, what is it likely to accomplish for your business?

Lead scoring has a number of key benefits that make it integral to incorporate into your sales and marketing systems. 

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How to Optimize Your Lead Nurturing for the Holidays

It's that time again—you have intensive holiday campaigns running to finish out the year, finish up your marketing budgets and make a big push for end of the year sales. But what are your plans to maximize all of the new leads you get?

If you aren't taking the time to put those leads to good use, they won't do you nearly as much good as you'd hoped.

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What You Need to Know When Developing Gated Content

 

Gated content provides visitors with access to more valuable content than they would get just by browsing. But all gated content is not created equal. Developing effective gated content is all about creating something your visitors will gladly "pay" for (in the form of their information) that will allow you to contact them later. 

Think about this—anyone who provides their contact information in exchange for your gated content is a telling you they are a marketing qualified lead and is actually interested in what you're offering. By developing good gated content and boosting it accordingly, you can help bring incredible value to your customers and improve your lead generation at the same time—something 88% of B2B marketers who are currently creating custom content already know. 

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How to Nurture Leads with Email Marketing: 5 Email Marketing Strategies

Businesses that use campaigns to nurture their leads see a 45% increase in ROI. THAT'S HUGE.

[Statistic courtesy of business2community.com]

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