Let’s THINK about Inbound Marketing

Your resource for inbound marketing trends, tips and industry news

Why Blogging is Absolutely Critical to Your Lead Generation

A website without a blog is like a car without an engine. All the bells and whistles might be in the right place, but there’s nothing below the surface to help move it forward. If you want your website to be a well-oiled lead generation machine, blogging is essential.

According to HubSpot, sites with more than 400 pages get six times as many leads as those with fewer than 100, and research from Traffic Generation Café shows that having more than 52 blog posts increases monthly lead generation by more than 75%.

There are a number of reasons why blogging is so effective at generating online leads. If you’ve been on the fence about blogging to help generate leads—and the numbers above haven’t already convinced you to start—here are some of the most convincing reasons why a blog is absolutely critical.

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9 Awesome Lead Generation Ideas for Service-Based Businesses

Sometimes in marketing it can be easy to miss the forest for the trees. Marketers spend so much time looking at impressions, likes, click-through rates and other metrics that the campaign’s ultimate goal can become obscured. For service-based businesses, that means generating new sales leads.

All the website traffic and ad impressions in the world don’t make for good marketing if they can’t deliver new leads. If you’re a marketer for a service-based business interested in some creative lead-generation ideas, we’ve put together a list of some of our favorites below.

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How Lead Generation and Lead Nurturing Are Different But Equally Important

Inbound marketers know how important lead generation is for your business. In HubSpot’s The State of Inbound 2016—a comprehensive survey of more than 4,000 B2B and B2C marketing professionals—74% of respondents report that “converting contacts to leads/customers” is their highest priority—higher than boosting website traffic, increasing revenue from existing customers or demonstrating ROI of their marketing activities. More than 50% add that at least half of their marketing budget is earmarked for lead generation.

Why, then, do the majority of those same marketers think their lead strategies are only “slightly” or “somewhat” effective?  Why are marketers spending so much money and time on strategies that they themselves can’t definitively say are working? Why is it that 98% of leads never result in a sale?

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Lead Scoring—The Marketing Methodology You Need to Be Using

When it comes to lead scoring, many marketers haven't yet embraced its power. What exactly is lead scoring? How does it work? And most importantly, what is it likely to accomplish for your business?

Lead scoring has a number of key benefits that make it integral to incorporate into your sales and marketing systems. 

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The 5 Worst UX Mistakes That Are Destroying Your Design & Conversions

When you think about conversion rate optimization, calls to action, landing pages and enticing offers come to mind. But, where do good UX and design fit in? Well, at the top of the list. If your website is cluttered or distracting, users will have a hard time figuring out what you offer or how to get around your site. It can also make your site look less credible and hurt your search engine rankings.

If you are scratching your head wondering why your site is not converting, you may want to include design and user experience on your list of things to review. Some of these common UX mistakes could be to blame for your lack of conversions.

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5 Important Metrics You Should Be Tracking

Website analysis can lend a lot of clues about how your visitors are interacting with your website. These clues become the backbone of your analysis and lead to the tweaks you make as you work towards your goal. But, there is more to analytics than new and repeat visitors, top referring sites and bounce rates. The more valuable the information you gather, the better your analysis will be.

 Not all campaigns and goals are created equally. But, here are 5 analytics everyone should set up and be paying attention to.

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How to Generate More Leads With Brand Evangelists

You've done a great job. You've converted visitors into leads, leads into sales and sales into brand ambassadors. These brand ambassadors, or "evangelists," are ready, willing and able to shout from the rooftops about how great your business is. So, where do you find your brand evangelists and how exactly can you utilize them in your lead generation plan?

A brand evangelist is one of the best marketing tools you'll ever have—and the best part is, they do their work for free! They're people who are happy with what your business is doing. They love your product or service, they love your company and they share that information with people in their circle of influence. Online, brand evangelists are the ones who step in to answer questions, provide solutions and offer commentary, often before your team even realizes that there's something going on. Most of the time, these are individuals who are aggressive (in a good way!) in their promotion of your brand. 

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6 Reasons Why Your Website Is Underperforming

If your website is not delivering a steady stream of leads to your sales team, it may be time to take a deeper look to find out why. Ask yourself, is your site focused on pushing information about your company and services or is it providing valuable content and resources to users? Does it include conversion points for each stage of the buyer's journey or a single contact form or email on a designated contact page? Traditional-style websites are not set up to convert visitors. Instead, they are a showcase for your company. Today’s buyers want resources that address their pain points. Is your site providing them?

If your website is failing to reach your goals, these six culprits might be to blame.

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