Let’s THINK about Digital Marketing

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How Exactly Do You Qualify a Lead?

As an inbound marketer, it’s easy to get excited about high rates of lead generation. Lead generation is what inbound marketing is all about after all, getting attention from people who could benefit from your product or service. In the State of Inbound 2016 report, 74% of inbound marketers stated that converting contacts into leads was their top priority.

You can generate hundreds of leads, thousands of leads, but only a small percentage of these will be ready and willing to buy. This is why we always say, when it comes to lead generation, always value quality over quantity.

Most marketers can agree on that. The quality of a lead is always better than the quantity of leads. However, this is where things start to get tricky. What makes a lead ‘quality’ is hotly debated between marketers and sales reps and is a major point of discord. According to the State of Inbound 2017 report, 59% of marketers believe they provide salespeople with very high-quality leads, but only 25% of salespeople agree. Obviously, marketers and sales reps are not on the same page. So, how do they get there?

Why Lead Generating Tactics Are Not Enough

Ever wonder why your lead-to-customer conversion is consistently under-performing? You're not alone. Out of the hundreds and thousands of leads marketers generate, only a small percentage of them are ready (and willing) to buy. This leaves marketers needing more than lead generation tactics to acquire new customers—they need a lead nurturing strategy.

79% of marketing leads never convert into salesmaking the results of many lead generating tactics pretty low. This article is going to talk about the importance role lead nurturing strategy plays in boosting sales. 

Lead Generation Using Social Media: How to Score Big Leads with SMM

Social media channels have integrated themselves into nearly every aspect of our daily lives. Everything from the way we socialize to how we shop and how we entertain ourselves is influenced by social media. But maybe nothing has been affected more by social media than advertising.

As inbound marketers, we’re constantly researching and brainstorming new and better ways to reach our audiences where they live—on social media. For many marketers, this mostly means generating impressions and gaining new followers. Those can be worthy goals, but they don’t have much direct, immediate influence on the bottom line. For that you need to start thinking about how to generate leads with social media.

Anyone familiar with social media marketing will already know the basics of lead generation using social media. If you already know social media 101, here are some specific, actionable tips and tactics for four of the most popular social marketing platforms.

The 5 Best Lead Generation Tips for Inbound Marketers

How many quality leads have you generated in your career as an inbound marketer? Dozens? Hundreds? Thousands? As high as your number might be, it shouldn’t ever be enough.

Lead generation is what inbound marketing is all about. If you’re reading this, you already know that—and you’re trying to find some new, creative ways to keep the pipeline flowing.

There’s no shortage of lead generation tips on the Internet for anyone willing to look, but it doesn’t take long for these articles to become redundant at best. And besides, which tips actually work and which are just made up of meaningless buzzwords?

With that question in mind, we put together a list of some of the best, most effective and actionable lead generation tips.

Why Blogging is Absolutely Critical to Your Lead Generation

A website without a blog is like a car without an engine. All the bells and whistles might be in the right place, but there’s nothing below the surface to help move it forward. If you want your website to be a well-oiled lead generation machine, blogging is essential.

According to HubSpot, sites with more than 400 pages get six times as many leads as those with fewer than 100, and research from Traffic Generation Café shows that having more than 52 blog posts increases monthly lead generation by more than 75%.

There are a number of reasons why blogging is so effective at generating online leads. If you’ve been on the fence about blogging to help generate leads—and the numbers above haven’t already convinced you to start—here are some of the most convincing reasons why a blog is absolutely critical.

9 Awesome Lead Generation Ideas for Service-Based Businesses

Sometimes in marketing it can be easy to miss the forest for the trees. Marketers spend so much time looking at impressions, likes, click-through rates and other metrics that the campaign’s ultimate goal can become obscured. For service-based businesses, that means generating new sales leads.

All the website traffic and ad impressions in the world don’t make for good marketing if they can’t deliver new leads. If you’re a marketer for a service-based business interested in some creative lead-generation ideas, we’ve put together a list of some of our favorites below.

How Lead Generation and Lead Nurturing Are Different But Equally Important

Inbound marketers know how important lead generation is for your business. In HubSpot’s The State of Inbound 2016—a comprehensive survey of more than 4,000 B2B and B2C marketing professionals—74% of respondents report that “converting contacts to leads/customers” is their highest priority—higher than boosting website traffic, increasing revenue from existing customers or demonstrating ROI of their marketing activities. More than 50% add that at least half of their marketing budget is earmarked for lead generation.

Why, then, do the majority of those same marketers think their lead strategies are only “slightly” or “somewhat” effective?  Why are marketers spending so much money and time on strategies that they themselves can’t definitively say are working? Why is it that 98% of leads never result in a sale?

Lead Scoring—The Marketing Methodology You Need to Be Using

When it comes to lead scoring, many marketers haven't yet embraced its power. What exactly is lead scoring? How does it work? And most importantly, what is it likely to accomplish for your business?

Lead scoring has a number of key benefits that make it integral to incorporate into your sales and marketing systems. 

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