A website without a blog is like a car without an engine. All the bells and whistles might be in the right place, but there’s nothing below the surface to help move it forward. If you want your website to be a well-oiled lead generation machine, blogging is essential.
According to HubSpot, sites with more than 400 pages get six times as many leads as those with fewer than 100, and research from Traffic Generation Café shows that having more than 52 blog posts increases monthly lead generation by more than 75%.
There are a number of reasons why blogging is so effective at generating online leads. If you’ve been on the fence about blogging to help generate leads—and the numbers above haven’t already convinced you to start—here are some of the most convincing reasons why a blog is absolutely critical.