Storytelling…it’s the oldest form of marketing. It’s also one of the most powerful forms of marketing. And with today’s technology, your ability to tell a vivid, engaging story that draws your audience in and holds their attention has never been greater. Nowhere is this truer than on Instagram, a platform that lets the images do the talking.
Instagram launched in 2010, and its focus on photo sharing quickly won it a huge audience. The app had 10 million users after its first year, and now has a community that numbers roughly 700 million. In August 2016, the company launched Instagram Stories—collections of pictures that expire after 24 hours. It’s estimated that the feature now has over 250 million active users, surpassing even its biggest rival, Snapchat.