How well is your business’s brand performing? Does it appeal to your target audience? Does it accurately represent your company’s unique personality and values? In a word, is it you?
There is a lot that marketing offers a business, but branding is one of the most essential. A strong brand is the foundation of your business’s reputation and sets the standard for how it’s perceived by your potential customers. It makes for loyal employees, loyal customers and a business that’s more than the sum of its transactions.
With so much at stake, it’s important to use every tool available to help you build your business’s brand. Marketing copy, design elements, social media and more all need to work together to create a cohesive and consistent brand.
Are you utilizing Instagram among your regular branding tools? If not, you may want to reevaluate that decision.