Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

How to Integrate Stories Into Your Instagram Strategy

Storytelling…it’s the oldest form of marketing. It’s also one of the most powerful forms of marketing. And with today’s technology, your ability to tell a vivid, engaging story that draws your audience in and holds their attention has never been greater. Nowhere is this truer than on Instagram, a platform that lets the images do the talking.

Instagram launched in 2010, and its focus on photo sharing quickly won it a huge audience. The app had 10 million users after its first year, and now has a community that numbers roughly 700 million. In August 2016, the company launched Instagram Stories—collections of pictures that expire after 24 hours. It’s estimated that the feature now has over 250 million active users, surpassing even its biggest rival, Snapchat.

3 Reasons Instagram Is Better for Brand Building Than You Think

How well is your business’s brand performing? Does it appeal to your target audience? Does it accurately represent your company’s unique personality and values? In a word, is it you?

There is a lot that marketing offers a business, but branding is one of the most essential. A strong brand is the foundation of your business’s reputation and sets the standard for how it’s perceived by your potential customers. It makes for loyal employees, loyal customers and a business that’s more than the sum of its transactions.

With so much at stake, it’s important to use every tool available to help you build your business’s brand. Marketing copy, design elements, social media and more all need to work together to create a cohesive and consistent brand.

Are you utilizing Instagram among your regular branding tools? If not, you may want to reevaluate that decision.

Instagram for Business: 6 Ways to Optimize Your Page and Get New Followers

Instagram remains the fasted growing social media platform out there with 100 million members joining in the last six months of 2016. Total membership is now up to 600 million people! So, where is everyone? Why is your account stagnant? Optimizing your Instagram business page is so much more than just posting awesome content (and it should all be awesome). Instagram is an ideal tool for brand awareness and community building, but you have to take carefully calculated steps for it to remain successful. 

Here are 6 meaningful ways to optimize your Instagram business page that you probably haven't thought of. 

Instagram Marketing Tips: A Complete Guide to Making the Most of Instagram

Instagram is one of the fastest-growing social media platforms and the one with the greatest percentage of engaged users. That makes it a marketing opportunity that your business can't afford to ignore.

Learning how to use Instagram more effectively will allow your business to reach new customers, reach out to current customers and engage your target audience more effectively.

Your Easy Downloadable Social Media Cheat Sheet

Do you remember when we talked about having the ultimate cheat sheet for social media image sizes back in January?

As we all know, social media is ever changing and you guessed it...some of the dimensions have already changed. We know you want to stay up on best practices, just like we do, so we've created the handiest cheat sheet for you.

Start getting the marketing results you deserve.