Let’s THINK about Inbound Marketing

Your resource for inbound marketing trends, tips and industry news

4 Tips to Maximize Your Inbound Marketing Machine

Your personas are in place and you've aligned your content strategy with their pain points and buyer's journey. The start of your inbound marketing strategy is in place. But where do you go from here?

It's the perfect time for you to turn your inbound process into a well-oiled machine. That means improving the power, efficiency and overall effectiveness of your inbound strategy. It’s not easy to do and it won’t happen overnight, but it’s well worth the time and effort.

In today's article, we'll talk about a few things you can do to build a better inbound machine and take your marketing from good to great.

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5 Easy Ways to Tell If Your Inbound Marketing Is Working

How well is your inbound marketing strategy working? This is a critical question for any inbounder, especially when it comes to reporting and justifying an ongoing marketing budget. But how can you tell if your strategy is working?

Inbound marketing is a marathon, not a sprint. The highest return most companies will see from a good inbound campaign are long-term. This has its advantages, but it can make measuring effectiveness challenging, especially in the early stages of a campaign.

Of course, the bottom line of any marketing campaign is going to be drawn by ROI, which comes through increased sales of your company’s products or services. But that doesn’t mean there aren’t other KPIs that can be used to assess how well a campaign is performing, even early on.

Here are five indicators to look to when you’re measuring how well your inbound is working.

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Is Traditional Marketing Still Important for Modern Businesses?

The way some marketers talk, you might think that they stopped making billboards and TV commercials some time around 2011. This isn’t the case of course, but there’s no denying that modern digital marketing channels generate a lot more attention than their older analog cousins.

There’s no question that modern digital tactics offer a number of real, significant advantages over more traditional methods like out of home advertising and print. At some point the question needs to be asked—does traditional marketing still have a place in a modern business’s marketing plan?

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4 Reasons Why Inbound Marketing Can Get Results for B2C

Inbound marketing is usually thought of as a strategy only for B2B companies. Inbound marketers gather leads and prospects before passing them off to the sales team to convert, so the thinking goes. B2C— with its shorter sales cycle and narrower margins—is less well-suited to inbound’s long-game tactics. Fortunately for B2C companies looking for an edge over the competition, nothing could be further from the truth.

The fact is that inbound marketing’s strengths line up perfectly with the marketing needs and challenges of most B2C companies.

Those with ultimate purchase power in the realm of B2B sales are considered, methodical and generally make fewer purchases. B2C buyers, on the the other hand, are relatively more emotional and prolific in their buying decisions. 

This gives inbound marketers a lot to work with. Here are some reasons why—and how—inbound works for B2C businesses.

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Inbound Marketing: 32 Amazing Statistics You Need to Know

If you need to prove (to yourself or to the higher ups) that inbound marketing works or simply want to have some data on-hand before beginning a new inbound campaign, we’ve put together a list of 32 of the most trustworthy, up-to-date numbers available on the subject. 

Covering everything from email to SEO to social media, these stats clearly demonstrate the effectiveness and impact of inbound marketing on purchasing decisions, conversion rates and overall ROI.

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Inbound Marketing Agencies: 6 Qualities You Need To Look For

As marketing dollars and efforts shift from traditional tactics to more effective inbound methods and strategies, companies are looking to inbound agencies over standard marketing firms for support. But, inbound is still a fairly new concept and not all marketing firms have made the shift. The criteria for choosing an agency partner has changed and knowing what to look for may mean the difference between mediocre or outstanding results. 

Some agencies, are better—much better—at inbound marketing than others. But, how do you choose the right fit?

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How to Use Monthly Campaigns to Be More Effective with Your Inbound Marketing

Traditionally, businesses feel they need to have an annual marketing plan locked in place at the beginning of the year. But gone are the days of inflexible annual calendars that you set and forget. Instead you need to have an eye on the big picture while focusing on micro campaigns and tactics to meet your marketing goals all along the way.

The overall concept of inbound marketing centers around being analytical and agile while providing your clients with extremely useful information. So when planning your inbound marketing, should you do it by year, quarter or month?

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2017—The Year of Your Marketing Transformation to Inbound

2017 is the year to adjust your focus and take a fresh look at how to approach your marketing efforts and increase conversions. It's time to rethink your marketing efforts and make the shift from outbound to inbound.

If you have been wondering how inbound marketing can help you grow your website traffic and generate leads, or you've been dipping your toe in the water to see how it feels, it just may be time for you to take the plunge!

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