Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

How (And Why) to Gate Video Content: A Comprehensive Guide

Gated content is a hotly contested issue among digital and inbound marketers. Most agree that gating content can be a great tactic for securing sales leads and valuable information related to buyer personas. But it’s not without its drawbacks, and not every piece of content should be gated. With the rise of video marketing, it's important to understand how your video content can and should be gated.

Traditionally, gated content has taken the form of white papers, e-books and other text media provided in exchange for user information like name, email address, telephone number, professional information or other details. But more and more content producers are using videos to gather leads through content gating.

Free, Gated and Paid Content: How to Evaluate Their Worth

Knowing the value of the content you produce is a critical part of your content creation process. You want to use your content to increase customer interest, build their appreciation for your business, gather their information to increase your lead rates and even to generate revenue. The question is, what type of content should you be using—free, gated, or paid?

Ideally, you want to create a strong balance of all three in order to effectively reach your customers on their preferred platforms and help move them through the buyer's journey. The best content marketing plans use a strategic mix, so let's take a look at the pros and cons of each type of content.

What You Need to Know When Developing Gated Content


Gated content provides visitors with access to more valuable content than they would get just by browsing. But all gated content is not created equal. Developing effective gated content is all about creating something your visitors will gladly "pay" for (in the form of their information) that will allow you to contact them later. 

Think about this—anyone who provides their contact information in exchange for your gated content is a telling you they are a marketing qualified lead and is actually interested in what you're offering. By developing good gated content and boosting it accordingly, you can help bring incredible value to your customers and improve your lead generation at the same time—something 88% of B2B marketers who are currently creating custom content already know. 

Why Use Inbound Marketing? Here are 5 Good Reasons.

You've got plenty of opinions at your disposal when it comes to inbound marketing. From blogging to social media accounts, downloadable gated content to SEO, there are lots of tools in your inbound marketing box.

Unfortunately, many businesses find themselves wondering whether or not inbound marketing is really worth their time. If you've been putting off redesigning your marketing plan to include an inbound-focused strategy, it might be time to rethink your plans. Here are five reasons you need an inbound marketing program now!

Start getting the marketing results you deserve.