Gated content is a hotly contested issue among digital and inbound marketers. Most agree that gating content can be a great tactic for securing sales leads and valuable information related to buyer personas. But it’s not without its drawbacks, and not every piece of content should be gated. With the rise of video marketing, it's important to understand how your video content can and should be gated.
Traditionally, gated content has taken the form of white papers, e-books and other text media provided in exchange for user information like name, email address, telephone number, professional information or other details. But more and more content producers are using videos to gather leads through content gating.