I talk with clients or businesses all the time that think that Facebook™ Ads are their silver bullet. They’ve heard the hype and are ready to dive in and try it. They're right...sort of. It is absolutely the most effective tool to drive strategic, measurable results—fast. But they cannot stand alone.
Whether you're an ecommerce business looking to increase sales or a service business looking to generate massive leads, Facebook Advertising can absolutely deliver. But we all know that it takes on average, 7-13 touches before someone will convert. We have to think about lead nurturing working together with your ads. And we have to think cross-channel to do it.