Marketing strategies tend to come and go, but inbound marketing continues to demonstrate incredible staying power. Why? Two reasons.
First, it just plain works. Establishing a symbiotic relationship with prospects through the sharing of valuable content is so much more effective than inundating them with features and benefits. The second reason that inbound marketing still delivers excellent results after more than a decade (HubSpot coined the phrase back in 2006) is that it recognizes that your audience’s wants and needs evolve, as do the ways you connect with them, and consequently your tactics need to evolve.