Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

It’s 2018. Is Your Digital Marketing Still Relevant?

Marketing strategies tend to come and go, but inbound marketing continues to demonstrate incredible staying power. Why? Two reasons.

First, it just plain works. Establishing a symbiotic relationship with prospects through the sharing of valuable content is so much more effective than inundating them with features and benefits. The second reason that inbound marketing still delivers excellent results after more than a decade (HubSpot coined the phrase back in 2006) is that it recognizes that your audience’s wants and needs evolve, as do the ways you connect with them, and consequently your tactics need to evolve.

Can Your Website Handle Your Facebook Ad Success?

If your company is like most, you’ll see tremendous results from a well-implemented Facebook ad strategy. Let’s say that’s the case, and your Facebook ads are enjoying an impressive click-through rate (CTR) of over 2%, your Relevancy is through the roof at a score of 9, and you’ve gotten 100 clicks from your ad to your site. Congratulations on that impressive uptick in web traffic!

However, your analytics are also showing that you’ve only had five conversions, or a rate of 5%. That’s well below the gold standard of 20%. People just aren’t completing your form or downloading the content you are offering when they get to the site. You are understandably confused, and asking, “So, what’s the problem?”

3 Ways an Agency Partner Can Improve Your Bottom Line

A partnership can help you scale your business, stay focused on your goals, increase your ROI and create less stress for you and your team. Here are the top 3 reasons why partnering with an agency may be a great solution for your business:

“I don’t have time to think about marketing my business!”

“I try to learn about how to market my business, but it’s so overwhelming I don’t know where to start.”

“We’ve been doing a lot of paid advertising lately, but I don’t think it’s really working.”

“I have an intern posting on social media, but that’s all we really have time to do.” 

Sound familiar? If you’ve heard yourself (or anyone else at your company) saying things like this, it might be time to think about partnering with an inbound marketing agency.  A partnership can help you scale your business, stay focused on your goals, increase your ROI and create less stress for you and your team. Here are the top 3 reasons why partnering with an agency may be a great solution for your business:

How to Layer Your Digital Marketing Strategy with Quick Wins and Long-Term ROI

It’s a common flaw among digital marketers—too many get fixated on short-term victories and vanity metrics while letting long-term strategies and other big picture considerations fall by the wayside. To be done well, digital marketing needs to be a wholistic endeavor, successfully layering quick, short-term wins with a strategy that keeps the big picture clearly in view.

Like many things, though, this can be easier said than done.

How can we as digital marketers keep focused on short-term wins and SMART goal setting without losing sight of long-term returns? 

Have You Missed Out On These 5 Important Digital Marketing Trends?

Trends in digital marketing move fast. By the time you’ve learned about, researched, planned and executed the next big thing, the odds are that something even more cutting edge has come and left it in the dust.

With digital technology and culture evolving as rapidly as they are, it can be easy for even the most plugged-in of marketers to lose track of what’s trending—or what’s fallen out of fashion.

With that in mind we’ve put together a list of some of the five most significant emerging digital marketing trends.

10 New Year's Marketing Resolutions You Should Make Right Now

As 2017 begins, you have the opportunity for a fresh start. It's a great time to take stock of your current marketing efforts, implement changes you know you should make but have been putting off and work with your team to create an inbound routine that's better than ever.  

Make these ten key marketing resolutions your mantra and you'll be well on your way to having your best year yet!

Facebook Live Is Testing Ads: What You Need to Know

Video ads are a lucrative proposition for many platforms, and Facebook Live is no exception. Prior to this point, Facebook Live videos have been noticeably without this particular style of revenue. Recently, however, Facebook Live started testing ads within its live videos.

This is a decision that has the potential to shape the way many marketers choose to use Facebook Live videos in the future—not to mention how they make use of video ads. 

A Beginner's Guide to PPC Marketing: What It Is and How to Use It

Search engine traffic is great, but it's just not bringing enough traffic to your website.

Start getting the marketing results you deserve.