Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

How to Get More from Existing Content


When it comes to maximizing the value of your marketing content, the term “repurpose” should figure prominently in your vocabulary. Too often, marketers take a “one and done” approach to the material they create, leaving much of its long-term value unclaimed. A piece of content is developed and actively promoted for a period of time, but then it is simply put on the shelf and left to gather digital dust. 

A much more effective strategy—both in terms of cost and lead generation—is to find multiple ways to use your content. Not only does this stretch the investment you made in creating it, having prospects see the information again in a different form helps reinforce the message.

5 Big Reasons Why Long Form Content is Better...and Isn't

With so much emphasis placed on content marketing, you're probably wondering whether you should be crafting long form or short form content. Should you just focus on long form content since it tends to create massive engagement? Is long form content better than short form content? Should short form be disregarded altogether?

Although there are huge gains to incorporating more long form content in your strategy, there are instances where long form is not always better. We’ve compiled five big reasons why long form is important for your inbound marketing—and five cases where short form content is the better option.

Free, Gated and Paid Content: How to Evaluate Their Worth

Knowing the value of the content you produce is a critical part of your content creation process. You want to use your content to increase customer interest, build their appreciation for your business, gather their information to increase your lead rates and even to generate revenue. The question is, what type of content should you be using—free, gated, or paid?

Ideally, you want to create a strong balance of all three in order to effectively reach your customers on their preferred platforms and help move them through the buyer's journey. The best content marketing plans use a strategic mix, so let's take a look at the pros and cons of each type of content.

How to Align Your Content Strategy with Your Buyer's Journey & Persona

Providing valuable content to users has become the new standard for marketing. But if you're only focusing on the awareness stage of the buyer's journey, you're missing out on connecting with prospects as they make their way through the sales funnel.

It's time to leave no stone unturned by aligning your content with the entire buyer's journey and getting your potential customers closer and closer to making a purchase. Let’s start by taking a look at the different types of content for each stage.

4 Ways Marketing Surveys Make You a Better Marketer

 

Data collection and analysis are critical components of reaching most of your marketing goals. If you're like many inbound marketers, however, you may find yourself turning to the go-to tools alone—A/B testing, heat mapping and web analytics. If these are the only tactics you're using for data collection, you're missing out on the benefits that marketing surveys can bring to the table. 

Marketing surveys can have a number of different purposes, from ascertaining simple website experience satisfaction to taking suggestions for products, services and more. The trick to making the most of your marketing surveys is asking the right questions, keeping it short enough that your customers complete the entire survey and taking advantage of the information that you've collected to shape your future inbound efforts.

There are two primary delivery methods for encouraging customers to take your marketing survey. On-site surveys are located on your website, where they're easy for customers to complete while they're already there. Email surveys appear in customers' inboxes and encourage them to come back when they have time to complete the survey. Regardless of how you deliver your marketing survey, you'll experience some of the same great benefits if done right. 

Video for Lead Generation: Everything You Need to Know about Video Marketing

 

Video marketing is visual storytelling that enables you to communicate faster, connect deeper and share even more. And it works. That's why all trends point towards inbound marketing continuing to incorporate more videos to draw in customers, build relationships, and generate leads. 

Did you know 1/3 of the time spent online is spent watching videos? Whether you focus on Business-to-Business (B2B), Business-to-Conusmer (B2C) or even have an e-commerce website, the statistics on their impact is not only impressive—it's staggering. As you learn to use more videos as inbound marketing tools in your overall strategy, you'll start to see the strong conversion results for yourself.

Why Social Media Monitoring Is Important: 5 Benefits of Social Media Monitoring

 

Your social media marketing strategy isn't just about creating the perfect post. In order to understand what makes a post great, you have to observe and analyze your efforts.

Careful social media monitoring should be part of your weekly inbound marketing process. Those analytics give you more information than you think!

How Do You Choose the Best Social Media Channels for Your Business?

 

It would be nice if you had the time and energy to market your business on every available social media channel. But that's not always possible—or smart.

Since you need to limit yourself to the social media channels you can effectively manage, you need to choose carefully and pick the right channels for your company where your target audiences are.

Start getting the marketing results you deserve.

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