Let’s THINK about Digital Marketing

Your resource for digital marketing trends, tips and industry news

How to Get More from Existing Content

When it comes to maximizing the value of your marketing content, the term “repurpose” should figure prominently in your vocabulary. Too often, marketers take a “one and done” approach to the material they create, leaving much of its long-term value unclaimed. A piece of content is developed and actively promoted for a period of time, but then it is simply put on the shelf and left to gather digital dust. 

A much more effective strategy—both in terms of cost and lead generation—is to find multiple ways to use your content. Not only does this stretch the investment you made in creating it, having prospects see the information again in a different form helps reinforce the message.

How to Optimize Your Blogs for SEO

Ask a company why it blogs and you’ll get many different answers. They’ll say, “We blog to share our point of view,” or “We’re working to establish ourselves as thought leaders in our industry,” or “We want to give our customers and prospects a look inside our company.” All of these are admirable goals. But, let’s be honest. Far and away the top reason organizations blog is to get the attention of prospects.

And in order to do that, you have to be thinking about search engine optimization (SEO) as you craft your post.

Why Blogging is Absolutely Critical to Your Lead Generation

A website without a blog is like a car without an engine. All the bells and whistles might be in the right place, but there’s nothing below the surface to help move it forward. If you want your website to be a well-oiled lead generation machine, blogging is essential.

According to HubSpot, sites with more than 400 pages get six times as many leads as those with fewer than 100, and research from Traffic Generation Café shows that having more than 52 blog posts increases monthly lead generation by more than 75%.

There are a number of reasons why blogging is so effective at generating online leads. If you’ve been on the fence about blogging to help generate leads—and the numbers above haven’t already convinced you to start—here are some of the most convincing reasons why a blog is absolutely critical.

How to Align Your Content Strategy with Your Buyer's Journey & Persona

Providing valuable content to users has become the new standard for marketing. But if you're only focusing on the awareness stage of the buyer's journey, you're missing out on connecting with prospects as they make their way through the sales funnel.

It's time to leave no stone unturned by aligning your content with the entire buyer's journey and getting your potential customers closer and closer to making a purchase. Let’s start by taking a look at the different types of content for each stage.

Why You Need to Write Headlines That Don't Suck

Obsessing over headlines might seem frivolous—but not when you consider the major impact a good headline can have on your conversion rates and lead generation. It is your first impression and chance to get the attention of your prospective reader (and hopefully prospective client). So don't mess it up!

The headline is what draws your audience into your content, and if it isn’t engaging, benefit-driven and clear, your efforts will be futile if no one actually clicks through to read. You need to really think about crafting and analyzing your headlines. After all, think about the headlines that get your attention—are they interesting? Do they focus on pain points? Are they emotional? Do they even take risks? These things should be considered when developing and analyzing your own headlines, along with the behaviors and needs of your buyer personas.

Business Blogging Best Practices: How to Blog Smarter, Not Just More

Your blog is a valuable marketing tool for your company. Getting it off the ground might have been challenging and slow moving, but now that it's up and running, you need to utilize it to its full potential. In order to bring in the traffic your business needs to be successful, you'll want to grow your blog's presence and reach.

If you stick with it and dedicate real time and resources to its development, your blog could become a top lead source. Wondering how to grow your blog? Try some of these strategies.

Blogging Metrics: How to Know if Your Blog is Effective

You've heard all the buzz about how your blog is supposed to increase traffic to your website, enhance conversions and raise customer satisfaction. You've stayed dutifully behind your computer screen, consistently pounding out those critical posts. But is your blog really accomplishing your goals?

Why Use Inbound Marketing? Here are 5 Good Reasons.

You've got plenty of opinions at your disposal when it comes to inbound marketing. From blogging to social media accounts, downloadable gated content to SEO, there are lots of tools in your inbound marketing box.

Unfortunately, many businesses find themselves wondering whether or not inbound marketing is really worth their time. If you've been putting off redesigning your marketing plan to include an inbound-focused strategy, it might be time to rethink your plans. Here are five reasons you need an inbound marketing program now!

Start getting the marketing results you deserve.