Advertisers have a hard time cutting through the clutter nowadays. Especially since the opportunity to get in front of eyeballs has diminished with the advent of video giants like Netflix, Hulu and Amazon who are largely commercial-free. When commercials have less of an audience than ever, there's no room for error—they need to be good.
This gives marketers a huge challenge—and opportunity—for how can they put their product in front of an audience while maintaining their attention? What better way to do that than to tug at the audience's heartstrings or get them to laugh? When viewers are touched by a concept, they want to share it with others—and I should know, because I am one of those people. This has become the new golden prize for marketers—virality. Create a video or ad that people want to share online so you maximize your reach and impressions.
Here are my 5 favorite ad campaigns that use emotion and humor in creative, thought-provoking ways.