Let’s THINK about Inbound Marketing

Your resource for inbound marketing trends, tips and industry news

Have You Missed Out On These 5 Important Digital Marketing Trends?

Trends in digital marketing move fast. By the time you’ve learned about, researched, planned and executed the next big thing, the odds are that something even more cutting edge has come and left it in the dust.

With digital technology and culture evolving as rapidly as they are, it can be easy for even the most plugged-in of marketers to lose track of what’s trending—or what’s fallen out of fashion.

With that in mind we’ve put together a list of some of the five most significant emerging digital marketing trends.

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4 Reasons Why Inbound Marketing Can Get Results for B2C

Inbound marketing is usually thought of as a strategy only for B2B companies. Inbound marketers gather leads and prospects before passing them off to the sales team to convert, so the thinking goes. B2C— with its shorter sales cycle and narrower margins—is less well-suited to inbound’s long-game tactics. Fortunately for B2C companies looking for an edge over the competition, nothing could be further from the truth.

The fact is that inbound marketing’s strengths line up perfectly with the marketing needs and challenges of most B2C companies.

Those with ultimate purchase power in the realm of B2B sales are considered, methodical and generally make fewer purchases. B2C buyers, on the the other hand, are relatively more emotional and prolific in their buying decisions. 

This gives inbound marketers a lot to work with. Here are some reasons why—and how—inbound works for B2C businesses.

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Stay Fresh: How to Create a Website That Doesn’t Go Stale

How many times have you visited a business or brand’s website only to find it clunky, difficult to navigate or woefully outdated? How long did you stay on the site? Did you find what you were looking for or click back to look for it elsewhere?

If you’re like most Internet users, a stale and out-of-date website doesn’t hold your attention for long. With more and more time being spent online and an ever-accelerating amount of fresh new content coming out every minute, even an average user has little patience these days for sites that have gone stale.

Despite this fact, businesses and brands of all sizes still let their online presences do just that—go stale.

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Does YouTube Marketing Really Work? Here’s How to Make the Most of It

It wasn’t long ago that “content marketing” meant producing and promoting blog posts, infographics, white papers and other static media. But as the digital landscape continues to evolve, “content” is increasingly coming to be understood as “video.” YouTube—the original video platform—continues to be a big player when it comes to the most effective channels for video marketing.

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How to Make LinkedIn the Backbone of Your B2B Marketing Strategy

Marketing is never easy, but B2B marketing can be especially tough. Not only is the pool of potential clients and customers a great deal smaller than the general population, but prospects that do exist tend to be more informed and discerning.

Changes to marketing and business in general due to the growth of the Internet over the past 20 years have made things more complicated as well. Traditional B2B tactics like print marketing are increasingly falling by the wayside, with the new and rapidly evolving digital ecosystem filling in the gaps. Nowhere is this trend more apparent than with the rise of social media channels like LinkedIn.

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How (And Why) to Gate Video Content: A Comprehensive Guide

Gated content is a hotly contested issue among digital and inbound marketers. Most agree that gating content can be a great tactic for securing sales leads and valuable information related to buyer personas. But it’s not without its drawbacks, and not every piece of content should be gated. With the rise of video marketing, it's important to understand how your video content can and should be gated.

Traditionally, gated content has taken the form of white papers, e-books and other text media provided in exchange for user information like name, email address, telephone number, professional information or other details. But more and more content producers are using videos to gather leads through content gating.

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Inbound Marketing: 32 Amazing Statistics You Need to Know

If you need to prove (to yourself or to the higher ups) that inbound marketing works or simply want to have some data on-hand before beginning a new inbound campaign, we’ve put together a list of 32 of the most trustworthy, up-to-date numbers available on the subject. 

Covering everything from email to SEO to social media, these stats clearly demonstrate the effectiveness and impact of inbound marketing on purchasing decisions, conversion rates and overall ROI.

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5 Signs You Absolutely Need Good Marketing Automation

Marketers have always worn many hats, but never as many as they do today. Today, marketers have to be copywriters, designers, programmers and data analysts—often in the same day. But while this paradigm produces lots of well-rounded, highly versatile marketing teams, it can also lead to inefficiency...and overwork. That’s where marketing automation comes in.

Odds are if you’ve been in marketing for any length of time over the past several years you’ve heard of marketing automation. But if you’re like a lot of people, you’ve been too busy actually doing the hard work of marketing to ever learn how to automate or if you’d even want to.

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