It’s been rare in human history that anything has impacted our lives as quickly and completely as social media like Facebook, Instagram and Twitter have. Social networks are woven into the fabric of our day-to-day lives, from how we interact with friends and family to what we buy, where we eat and how we learn about the world.
As advertisers, the growing ubiquity of social media presents us with an enormous opportunity. Never before has it been as possible to connect with consumers to build brands, make sales and forge long-lasting relationships.
But simply having a presence on social media isn’t enough for most businesses. To generate a positive return on investment, social media marketers need an effective strategy based on how social networks function and what their target users are looking for when they log on.
Every business and every strategy is different, but any effective social media campaign will have several core principles in common. Here are the “The 4 Cs of Social Media Marketing.”