Let’s THINK about Inbound Marketing

Your resource for inbound marketing trends, tips and industry news

The Top Facebook Advertising Benchmarks You Need to Know

With more than a billion active users and an advertising platform that boasts cutting-edge targeting and analytics, Facebook is more than just the world’s most popular social media network—it’s a window into the future of advertising—and a modern day marketing bonanza.

If you’re already taking advantage of advertising with Facebook, you’re aware of its awesome potential.

But for all its advantages, advertising on Facebook can leave many marketers overwhelmed—especially when it comes to measuring results. Social media marketing in general, and Facebook advertising specifically, are in many ways still a new frontier for marketers, and many in the industry are still working out the best ways to gauge the effectiveness of their campaigns.

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How to Increase Your Visitor to Lead Conversion Rate

Are you satisfied with your site’s traffic? How you answer this question will say a lot about you as a marketer, but how you interpret it might be even more telling. Are you more concerned with how much traffic your site gets, or with the amount of leads it's producing?

Directing at least as much attention to how good (or bad) your site's lead generation is as you do to the quantity of its visitors is important. In order to even begin to boost your lead generation, one of the most telling metrics to track is lead conversion rate—the percentage of visitors who go on to convert and become active leads. 

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Growth-Driven Website Redesign: Why a Site Audit Is the First Step

For smart inbound marketers, the days of traditional website design are over. Growth-driven website design is the new gold standard, and for good reason.

The traditional website design process looks something like this—a business realizes that they need a new site, hires an agency, spends three or more months to build and launch their new site and then waits another two years or so to repeat the process.

But with growth-driven websites, this model is replaced with one based on long-term, continuous improvement rather than periodic overhauls.

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Website Conversion Best Practices for Redesigning Your Site

Your business’s website can be a lot of things—a portal for information, a branding opportunity, a resource for like-minded professionals, an example of web design at its best and more.

But at its core, any great business website is a tool for bringing in revenue. For many companies that means converting through lead generation.

Despite this, many websites don’t convert at nearly the rate they could—or should. This could be for a number of different reasons, but one common point many sites suffer from is a lack of proper planning.

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Why Facebook Ads Are Wasting Your Money

Facebook is one of the most effective advertising platforms. Between its billions of active users and cutting edge advertising platform, there’s no business in any industry that can’t see a significant return from investing in Facebook ads.

Of course, building a positive return from Facebook advertising depends on making sure that you’re doing it right.

Poor planning and implementation of a Facebook advertising campaign is a surefire way to turn what could be a goldmine into a money pit. Too many marketers end up wasting money on Facebook ads by falling prey to a handful of common mistakes.

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How to Create a 90-Day Social Media Marketing Plan

Social media marketing, like most things, works best when you put some thought into it first. Posting whatever random thoughts pop into your mind might be an effective social strategy for the average person, but for a professional marketer it falls well short of the mark.

This doesn’t mean you need to have every post planned to the letter for the rest of your life, but a little deliberation can go a long way in maximizing the effectiveness of your social strategy.

A good way to reap the benefits of working ahead without overwhelming yourself or your team is to plan your social media marketing ahead in 90-day increments.

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5 Examples of How to Use Drip Marketing for Lead Nurturing

Generating sales leads is tough. Really tough. So tough in fact that a lot of inbound marketers can completely neglect the half of the job that comes after lead generation—lead nurturing.

If you’re reading this, then odds are you’re already one of the smart marketers who knows how important lead nurturing is, and how effective automated emails and drip marketing are for moving prospects through your sales funnel. (According to Capterra, 89% of marketers say that email is their primary channel for lead generation.)

But that doesn’t mean you don’t need a little inspiration to help hone or refine your drip campaign to operate at its best.

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6 Essential Steps for Successful Lead Nurturing

Lead nurturing—sometimes known as drip marketing—is one of the most important parts of the inbound marketing process. Lead nurturing takes qualified leads and builds a relationship with them as they travel through the sales funnel. 

Lead nurturing isn’t a simple process. It involves a series of specific steps, each of which is essential to the ones that follow. If you’re in the early stages of a lead nurturing campaign, take a look at the 6 essential steps below to learn what the process entails and how to get started.

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