Let’s THINK about Inbound Marketing

Your resource for inbound marketing trends, tips and industry news

The 4 Cs of Social Media Marketing: What They Are and How to Use Them

It’s been rare in human history that anything has impacted our lives as quickly and completely as social media like Facebook, Instagram and Twitter have. Social networks are woven into the fabric of our day-to-day lives, from how we interact with friends and family to what we buy, where we eat and how we learn about the world.

As advertisers, the growing ubiquity of social media presents us with an enormous opportunity. Never before has it been as possible to connect with consumers to build brands, make sales and forge long-lasting relationships.

But simply having a presence on social media isn’t enough for most businesses. To generate a positive return on investment, social media marketers need an effective strategy based on how social networks function and what their target users are looking for when they log on.

Every business and every strategy is different, but any effective social media campaign will have several core principles in common. Here are the “The 4 Cs of Social Media Marketing.”

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4 Effective Lead Nurturing Tactics (That Aren't Drip Marketing)

Lead nurturing is one of the most important processes in inbound marketing. And like almost any inbound tactic, there are plenty of creative ways to do it.

Unfortunately, far too many inbound marketers think that lead nurturing and drip marketing are interchangeable terms. While they are closely related, this misperception is far from the truth.

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Why Your Inbound Marketing Efforts Need to Be Cohesive

Inbound marketing can be a lot like preparing a grand meal—each is made up of several distinct steps that add up to something greater than the sum of their parts.

Just as you wouldn’t plan a menu without considering how different ingredients and dishes complement each other, you shouldn’t undertake an inbound campaign without understanding how different elements play off of and contribute to one another.

Design, content creation, social media marketing, email marketing and even traditional outbound channels like TV and billboard advertising all occupy their own place in a cohesive, wholistic strategy.

Unfortunately, many inbound marketers focus too much on singular tactics and lose perspective on the strategy as a whole.

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3 Reasons Instagram Is Better for Brand Building Than You Think

How well is your business’s brand performing? Does it appeal to your target audience? Does it accurately represent your company’s unique personality and values? In a word, is it you?

There is a lot that marketing offers a business, but branding is one of the most essential. A strong brand is the foundation of your business’s reputation and sets the standard for how it’s perceived by your potential customers. It makes for loyal employees, loyal customers and a business that’s more than the sum of its transactions.

With so much at stake, it’s important to use every tool available to help you build your business’s brand. Marketing copy, design elements, social media and more all need to work together to create a cohesive and consistent brand.

Are you utilizing Instagram among your regular branding tools? If not, you may want to reevaluate that decision.

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5 Awesome Benefits of Video Marketing

When you think of “web content” what comes to mind? If it’s only static media like images, infographics and blog posts, you may need to update your thinking. As time goes on, more and more of the web is dedicated to video—and your inbound marketing strategy should be no different.

For inbound marketers, video content is the wave of the future. According to the consulting firm Insivia, online video accounts for almost three quarters of all web traffic, and 55% of people watch videos online every day. That means video represents enormous potential for presenting your business or brand to your audience.

As if this weren’t reason enough to start taking video content seriously, it’s more than just popular. It also works.

The benefits of video marketing are numerous and thoroughly documented. Here are some of the most significant, with the statistics ready to back them up.

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How Automated Lead Nurturing Can Give Your Sales Cycle a Boost

When new leads come in, do you follow up or wait for them to convert on their own? If you do follow up, how long does it take? Do they receive personalized attention or cookie-cutter sales scripts and email templates? Sales automation can help personalize your process and keep leads engaged. 

Every buyer’s journey is unique, and to be its best your sales cycle needs to reflect that.

This is hardly news to marketers. The question isn’t one of how important the sales cycle is—it’s how to manage and scale an effective lead nurturing strategy with finite resources.

The answer is automated lead nurturing.

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Growth-Driven Design vs. Traditional Web Design: What's the Difference?

The days when a website was a luxury rather than a necessity for businesses are over. We’ve completely entered the digital age and, for better or worse, businesses of every size need a dedicated web presence to stay competitive.

Like any piece of infrastructure, a business’s website needs regular maintenance to remain effective. But what’s the best way to maintain a website? The answer might not be as straightforward as we’d like.

These days, there are two main schools of thought when it comes to website design and maintenance—the more traditional approach and a new methodology called growth-driven design. What’s the difference between these two approaches, and which is better for your needs?

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If You're Skipping the Strategy in Social Media, You're Skipping Your ROI

It’s 2017. Social media platforms like Facebook, Twitter and Instagram have become ubiquitous. It’s become common knowledge that social media marketing is an essential pillar of any comprehensive digital marketing campaign.

You don’t need to be a marketing pro to know that your business needs a Facebook page. But simply having social media profiles isn’t enough—you need to have a strategy in place to be successful.

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