You've done a great job. You've converted visitors into leads, leads into sales and sales in brand ambassadors. These brand ambassadors, or "evangelists," are ready, willing and able to shout from the rooftops about how great your business is. So, where do you find your brand evangelists and how exactly can you utilize them in your inbound marketing plan?
A brand evangelist is one of the best marketing tools you'll ever have—and the best part is, they do their work for free! They're people who are happy with what your business is doing. They love your product or service, they love your company and they share that information with people in their circle of influence. Online, brand evangelists are the ones who step in to answer questions, provide solutions and offer commentary, often before your staff even realizes that there's something going on. Most of the time, these are individuals who are aggressive (in a good way!) in their promotion of your brand.