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Good THINKing...

Your resource for marketing trends, tips, industry news and inspiration.

Ads, Digital Marketing, Pay Per Click Advertising, Video Marketing

Facebook Live Is Testing Ads: What You Need to Know

Video ads are a lucrative proposition for many platforms, and Facebook Live is no exception. Prior to this point, Facebook Live videos have been noticeably without this particular style of revenue. Recently, however, Facebook Live started testing ads within its live videos.

This is a decision that has the potential to shape the way many marketers choose to use Facebook Live videos in the future—not to mention how they make use of video ads. 

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Design, Website Design

4 Reasons Wireframes Are So Important for Your Website Design

 

The wireframe of your website is your first critical step in the redesign process. It's the blueprint that allows you to see what the entire website will look like, establish the conversion points and determine the functionality for different parts of your sales funnel.

Many teams skip over the wireframe part of the process, assuming that it isn't as important as getting the website up and running. But they're wrong. Skipping it can lead to sloppy websites that aren't as well thought out or effective as you'd like them to be. Starting with a wireframe when you begin to design a website has a number of key benefits that you need to consider.

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Organic SEO

The Link Building Strategies You Need to Boost Your SEO

When you think of SEO, keywords typically come to mind first. While they're an important part of your SEO strategy, they are not the only thing to focus on for higher rankings. Link building is a critical component of search engine optimization. 

Here, we show you how to successfully incorporate link building into your SEO strategy.

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Ads, Marketing Strategy

The Most Nostalgic Holiday Ads and Why People Love Them

The holiday season is filled with tradition—the giving of gifts, families coming together and all the magic of Christmas. Many families that celebrate Christmas practice the same nostalgic traditions every year—trimming the tree, hanging up stockings, baking cookies—and during the holidays, advertisers can take advantage of that nostalgia in ways they can't during any other time of the year.

Take a look at some of our favorite holiday ads that have stood the test of time. They'll give you all sorts of warm fuzzy feelings— and there's a good reason for it!

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Content Marketing, Inbound Marketing, Lead Nurturing

How to Optimize Your Lead Nurturing for the Holidays

It's that time again—you have intensive holiday campaigns running to finish out the year, finish up your marketing budgets and make a big push for end of the year sales. But what are your plans to maximize all of the new leads you get?

If you aren't taking the time to put those leads to good use, they won't do you nearly as much good as you'd hoped.

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Conversion, Design, Website Design, Lead Generation

5 Design Mistakes That Are Killing Your Conversion

When you think about conversion rate optimization, calls to action, landing pages and enticing offers come to mind. But, where do good UX and design fit in? Well, at the top of the list. If your website is cluttered or distracting, users will have a hard time figuring out what you offer or how to get around your site. It can also make your site look less credible and hurt your search engine rankings.

If you are scratching your head wondering why your site is not converting, you may want to include design on your list of things to review. Some of these key attributes could be to blame for your lack of conversions.

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Blogging, Buyer's Journey, Content Marketing, Content Strategy, Inbound Marketing

How to Align Content with the Buyer's Journey

Providing valuable content to users has become the new standard for marketing. But if you're only focusing on the awareness stage of the buyer's journey, you're missing out on connecting with prospects as they make their way through the sales funnel.

It's time to leave no stone unturned by aligning your content with the entire buyer's journey and getting your potential customers closer and closer to making a purchase. Let’s start by taking a look at the different types of content for each stage.

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Conversion, Web Analytics, Lead Generation

5 Important Metrics You Should Be Tracking

Website analysis can lend a lot of clues about how your visitors are interacting with your website. These clues become the backbone of your analysis and lead to the tweaks you make as you work towards your goal. But, there is more to analytics than new and repeat visitors, top referring sites and bounce rates. The more valuable the information you gather, the better your analysis will be.

 Not all campaigns and goals are created equally. But, here are 5 analytics everyone should set up and be paying attention to.

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Lead Generation

How to Generate More Leads With Brand Evangelists

You've done a great job. You've converted visitors into leads, leads into sales and sales in brand ambassadors. These brand ambassadors, or "evangelists," are ready, willing and able to shout from the rooftops about how great your business is. So, where do you find your brand evangelists and how exactly can you utilize them in your inbound marketing plan?

A brand evangelist is one of the best marketing tools you'll ever have—and the best part is, they do their work for free! They're people who are happy with what your business is doing. They love your product or service, they love your company and they share that information with people in their circle of influence. Online, brand evangelists are the ones who step in to answer questions, provide solutions and offer commentary, often before your staff even realizes that there's something going on. Most of the time, these are individuals who are aggressive (in a good way!) in their promotion of your brand. 

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Blogging, Content Marketing, SEO

Why You Need to Write Headlines That Don't Suck

Obsessing over headlines might seem frivolous—but not when you consider the major impact a good headline can have on your conversion rates and lead generation. It is your first impression and chance to get the attention of your prospective reader (and hopefully prospective client). So don't mess it up!

The headline is what draws your audience into your content, and if it isn’t engaging, benefit-driven and clear, your efforts will be futile if no one actually clicks through to read. You need to really think about crafting and analyzing your headlines. After all, think about the headlines that get your attention—are they interesting? Do they focus on pain points? Are they emotional? Do they even take risks? These things should be considered when developing and analyzing your own headlines, along with the behaviors and needs of your buyer personas.

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